![]() Look for striking but complimentary differences. Fonts with negligible differences do not usually complement each other. If you’re using two or more fonts, remember that they must harmonize. Which one do you prefer for article text? ![]() One is very easy to read, and the other much more difficult. Note the difference in the two font styles below. Make sure your font is at a legible size as well. These fonts can look great in small doses, but never as body copy. Some fonts are intended for headline use, and tend to be more decorative. If you are using a font for body copy (ex: this article) choose a font with high readability. Your readers should be able to get through your text with ease. ![]() The font’s application leads us to legibility. Remember who will be viewing your font selection and adjust. What is the primary purpose of the design? A font that looks great as initials in a logo may not work as well for text on a menu. Applicationįirst, you must consider the intended use of the font. At Black Bear Design Group, our designers have a few tips to help you narrow down your choices. There are no simple rules about font choice, but don’t despair. The hard part is not finding a font, but finding the right font. There are millions of fonts available for your use.
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